WHEN EMPLOYEES CROSS THE LINE ON SOCIAL MEDIA
Novelist Martin Amis told Radio 4 recently that he doesn’t ‘do’ social media. Most of us however can’t avoid it. For businesses certainly, it seems the most effective way to promote a brand is through social media tools like Linked In, Facebook and Twitter. But what happens when employees cross the line and post material that is defamatory in some way? It’s well established that someone can be libelled online – on Twitter and elsewhere. Back in 2012 in the first ‘Twitter libel’ case in England, the New Zealand cricketer Chris Cairns was awarded £90,000 after false allegations that he was involved in match-fixing. So whether content is damaging to a third party, for example a commercial competitor or whether an individual employee posts material that defames his or her employer, it’s clear that unfettered access to social media channels presents a risk. At Big Data Law we help businesses reduce their legal exposure through carefully planned and tailor-made advice . ...